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Free tools for wholesale partnerships

Better questions.
Clearer first orders.

A practical starting point for brands reviewing resellers and sellers evaluating suppliers. Compare expectations, record what you have checked, and identify what still needs an answer.

Version 1.0 · Reviewed September 12, 2026 · No signup required

How to use this kit

Download a copy and complete it privately. Record the source and date of your checks. Use “follow-up” for unanswered questions; a completed checklist is not a certification, contract, or guarantee of approval or performance.

Keep bank details, tax IDs, login credentials, and confidential documents out of shared catalogs. Exchange sensitive records through an agreed secure channel. These downloads do not send your entries to Capstone.

Before you commit

Review the relationship from both sides.

These are Capstone’s suggested discussion checks, not an Amazon-required checklist. Expand the section that fits your role. The PDF has space to record your findings.

For brands: evaluating a reseller
  1. Business identity

    Confirm the reseller's legal business name, registration where applicable, business contact, and public storefront. Record where you checked the information.

  2. Sales channels

    Ask which seller accounts, countries, and marketplaces will carry your products. Identify who can approve a change in channel.

  3. Purchasing and traceability

    Ask how the reseller records orders, invoices, item identifiers, and any relevant lot or expiry information.

  4. Product presentation

    Agree which images and product information may be used, and how incorrect listings or pack sizes will be reported.

  5. Inventory approach

    Ask how the reseller plans an opening order, monitors stock, and discusses reorders without promising unsupported volume.

  6. Handling and customer issues

    Discuss storage, preparation, damaged goods, returns, and escalation of product safety or quality concerns.

  7. Accountable contact

    Identify an order contact and a separate escalation route if needed. Agree realistic response expectations.

  8. Evidence and open questions

    Record references or other relevant evidence with permission. Note gaps for follow-up rather than treating a polished website as verification.

For sellers: evaluating a supplier
  1. Identity and contact

    Check the supplier's business identity and contact information independently. Confirm unexpected payment-detail changes through a previously verified channel.

  2. Relationship to the brand

    Ask whether the supplier is the manufacturer, brand owner, or distributor. Request evidence of its supply relationship and confirm it with the brand when needed.

  3. Permission and eligibility

    Document the supplier's stated channel permissions. Separately check your own marketplace selling eligibility and product restrictions before committing funds.

  4. Exact item and pack

    Match the brand, identifier, model, variation, condition, and sellable pack to the offer. Do not confuse one retail unit with one shipping case.

  5. Original purchase records

    Ask what the supplier's invoice will contain and retain genuine purchase records. Check current marketplace requirements for your situation; this kit does not establish document acceptance.

  6. Price and order terms

    Confirm unit price, currency, case quantity, minimum order, payment terms, freight charges, and how long the quote remains valid.

  7. Delivery and condition

    Confirm availability, lead time, packaging, expiry or special handling, and the process for shortages, defects, and returns.

  8. Commercial fit

    Evaluate the full order cost, likely demand, and capacity to hold inventory. Resolve material uncertainties before choosing whether to proceed.

Amazon’s wholesale sourcing guidance discusses validating suppliers and keeping purchasing records. For product eligibility, consult the current approval requirements and your own Seller Central account; a supplier’s permission and a marketplace’s approval are separate checks.

Before the first order

Put the important answers in writing.

Products
Which exact items, variations, sellable packs, and quantities are being ordered?
Permissions
Which channels and territories have been discussed, and what separate marketplace checks remain?
Payment
What are the currency, unit prices, payment timing, freight charges, and quote expiry?
Shipment
Who prepares the order, arranges transport, and communicates delays or shortages?
Records
Who supplies invoices, product information, and any relevant lot or expiry records?
Problems
How will damaged goods, returns, listing errors, and quality concerns be handled?
Follow-up
Who owns each unanswered question, when is it due, and what evidence will close it?

The PDF includes a discussion record and a separate follow-up page. It does not replace an order confirmation or a professionally reviewed agreement. Stop and clarify unresolved identity, payment, permission, or product concerns before committing funds.

A consistent product handoff

Make each item easy to evaluate.

Start in the blank Catalog worksheet. Use one row per product variation and define exactly what one sellable unit contains. The Example worksheet demonstrates the format without using real brands or invented product identifiers.

Identify the item

Supplier SKU, brand, product variation, genuine UPC or GTIN, and sellable-unit contents.

Explain the order

Unit cost, units per case, calculated case cost, minimum cases, lead time, and quote expiry.

Describe the handling

Packaged unit dimensions and weight, available units, special handling, and product information.

Record the conditions

Supplier-stated channels, shipping and payment terms, exceptions, and questions to confirm.

A case is not always a retail unit.

In the fictional example, one tray costs $4.25 and a case contains 12 trays. The worksheet calculates $51.00 per case. Freight, taxes, marketplace fees, and other costs are not included. This is not a profitability calculator.

Read the catalog field guide
Supplier SKU
Your internal identifier for this product and variation. Keep identifiers as text.
Brand
The product's actual brand name.
Product / variation
A specific product name including material, size, color, or model as relevant.
UPC / GTIN (text)
The genuine identifier for the sellable unit. Preserve leading zeros. Leave unknown identifiers blank and flag them for follow-up; never invent one.
Sellable unit
Exactly what one priced retail unit contains. This is different from the number of units in a shipping case.
Unit cost (USD)
Wholesale price of one sellable unit in US dollars, excluding freight, taxes, and additional fees.
Units per case
Number of sellable retail units in one shipping case. Use a positive whole number.
Case cost (USD)
Calculated as unit cost multiplied by units per case. This is merchandise cost only, not landed cost or profit. Keep the formula.
MOQ (cases)
Minimum number of whole cases of this item per order. Describe any account-wide minimum separately in Notes.
Lead time (business days)
Quoted time from accepted order to dispatch, not delivery. Put ranges or exceptions in Notes.
Permitted channels
Channels stated by the supplier and any conditions. This field is not a marketplace approval or proof of authorization.
Unit length (in)
Length of the packaged sellable unit in inches, not the master carton.
Unit width (in)
Width of the packaged sellable unit in inches.
Unit height (in)
Height of the packaged sellable unit in inches.
Unit weight (lb)
Weight of the packaged sellable unit in pounds.
Available units
Current sellable units available, if known. A blank means unknown, not zero. Add the stock-check date in Notes.
Handling / expiry
Relevant expiry, storage, preparation, safety-documentation, or handling details. Use Not applicable only when checked.
Price valid through
Last date for the quoted price. Enter an actual date; a blank means it must be confirmed.
Product information URL
A supplier-approved source for specifications or images. Check sharing permissions and do not include private access tokens.
Notes
Account-wide minimums, shipping and payment terms, information dates, exceptions, and items to confirm. Do not enter bank details, tax IDs, or credentials.

Preserve product identifiers as text so leading zeros are not lost. See GS1 US’s product identification overview. This workbook is for sharing catalog information, not uploading listings to Amazon.

Get the Excel catalog

Prefer a plain file? Download blank CSV headers. The CSV contains input columns only, without the Excel formula, examples, or formatting. Import UPC/GTIN and SKU columns as text.

Sources and scope

Prepared by Capstone Commerce Group. Version 1.0, reviewed September 12, 2026. Our worksheets organize questions and information; the linked organizations do not endorse this toolkit.

Platform requirements can change and depend on the product, account, and marketplace. Confirm current requirements directly. This is general business education, not legal or tax advice.

Suggest a correction or improvement